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2008 MSMRG Program

Spring 2008 MSMRG Meeting
La Costa Resort & Spa
2100 Costa Del Mar Road
Carlsbad, CA  92009
April 2 _ 4, 2008

We are excited to have our meeting at The La Costa Resort and Spa. 
The La Costa is the perfect environment for learning, networking, and relaxing!  The objective of the meeting is to provide valuable insight into
the industry issues that Medical/Surgical market research professionals face each day in their jobs.
 
“Take the Plunge” is the theme of the 2008 meeting.  The program will focus on exciting presentations, stimulating interactive sessions all that focus on taking market research to the “next level”. We will also have extensive exhibits, and the election of MSMRG officers for 2007 – 2008.  
As always, a gala reception and dinner is planned with a keynote speaker to entertain and provide us with “food for thought” regarding our industry.
You’ll gain valuable insights into timely issues like reimbursement, value-based selling, integration of new product development and market research, and key research methodologies.

This meeting will also provide extraordinary networking opportunities.
It is sure to draw a big audience of your colleagues, competitors, and key industry players. You will have plenty of time to interact with them in a variety of events.  A session will present the latest findings from a compensation survey recently conducted amongst those in the medical/surgical market research industry.
 
Please join us in beautiful sunny Southern California for the 2008 MSMRG annual meeting. If you attend only one conference in 2008, this is the event you won’t want to miss.

The agenda outline is coming together as follows:

  • Keynote speaker
  • Integrating New Product Development &
    Market Research
  • Using Market Research to Determine Positioning Strategy
  • Segmentation Research and Translating into
    Actionable Strategies
  • Value-Based Selling:  Involves Marketing and Market Research
  • Reimbursement Strategy for Medical Device New
    Product Development
  • Healthcare Economics – How this will effect the life
    of your product

The content of the program is not yet final so if you have a topic or a case study that you believe will be educational, provide new insight into the challenges we face as market researchers, or offers a creative approach to a consistent problem, we encourage you to contact us as soon as possible.